what is search engine optimization

WHAT IS SEARCH ENGINE OPTIMIZATION?

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What is search engine optimization?

Search engine optimization is the activity of optimizing a website to make it more search engine friendly for achieving higher ranking in the search engine result page (SERP). Search engine optimization is an organic way to increase the ranking of websites in the search engine result page. SEO (Search engine optimization) aims to increase the visibility and traffic to your website by achieving a higher ranking in the search engine result page.

Search engine optimization is the process whereby a website is constructed or optimized in such a way as to improve its position in the search engine result page. The simple objective of SEO is to generate valuable traffic to your website.

Let’s take a look at what is search engine and how it works?

What is a search engine?

When users search for any keyword or query in any search engine like Google, Yahoo, or Bing, search engines’ objective is to provide a relevant result. This involves sifting through millions of webpages and displaying them in order. From the search engines’ perspective, “in order” means putting the webpage that is most likely to answer the user’s query into the first position on its results page.

Search engines’ objective is not only to comprehensively list the websites on the internet or to display your website in organic search results. All it cares about is answering the queries of its users. The search engine does this by looking at the relevancy and popularity of the website. Thus, SEO is about optimizing the website to improve its relevancy and popularity. All this means is your website should be SEO friendly and creating fantastic content that people want to read and link to.

How search engine works?

There are several activities which search engine performs in order to deliver search results.

Crawling 

Crawling is the process of fetching all the web pages linked to a website. Crawling is performed by a software, called a crawler or a spider.

Indexing

Indexing is an important activity that is creating an index for all fetched webpages and keeping them into a giant database from where it can later be retrieved. Essentially, it involves identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Calculating relevancy

More than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

Retrieving results

The last step in search engines’ activity is retrieving the best-matched results.

Now we know what is a search engine? How search engine works? What is search engine optimization and how it helps to increase relevancy and popularity of website to get higher ranking in search engine result page?

Successful SEO can be done through two ways 

On page SEO

Off page SEO

On page SEO

On page SEO refers to all the activities that take place directly within the website in order to improve its position in search engine result page which include measures to optimize the content or improve the Meta description and title tags, proper URL structuring, canonical tagging, etc. Ranking a website on a higher position in a search engine hasn’t been the easiest thing for many. But if you do proper on-page optimization for your website, you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.

Off page SEO

Off page SEO involves all the activities that can be taken outside of the website in order to improve its position in search rankings. These are activities that help to create as many high-quality backlinks (incoming links) as possible. Many people think that off-page SEO is only about link building, but it is not only that. Off Page SEO is all about promotional methods for the purpose of ranking a website higher in the search results.

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