what is email marketing?


What is Email marketing? Why use it?

Email marketing is an essential tool of marketing for businesses. Email marketing is the most effective way of connecting with new and current customers. In this article, we are going to learn what email marketing is, and why businesses should use it.  

What is Email marketing?

Email marketing is direct marketing of commercial messages to a group of people using emails. It is a highly effective marketing strategy for sending emails to new and current customers. Every mail sent to a prospect or current customer could be considered as email marketing. Email marketing is used to send ads, request business, and solicit sales or donations. Email marketing is the most effective way to build loyalty, trust, brand awareness, and develop relationship with customers. Email marketing is done to acquire new customers or convincing current customers by making them to take a certain action.  

The term email marketing is used to refer to send email messages with the purpose of enhancing the relationship of a business with its current and previous customers, and to encourage customer loyalty and repeat business. You can also target a particular group of customers or even a specific individual in Email marketing.

Key advantages of Email marketing

  • Email marketing is a form of direct marketing which involves sending promotional messages via electronic mail to the group of customers.
  • It is an efficient and cost-effective method.
  • Email marketing has a high ROI when it is done properly.
  • Email marketing allows businesses to reach out to their customers with personalized, relevant, and dynamic messages.

Why use Email marketing?


Email marketing is very cost-effective. It cost very low for marketing to a larger number of customers. Either you do it by yourself or through any marketing agency, sending emails to thousands of consumers will cost you very low compared to other forms of advertising. 

Flexible and customizable

Email marketing allows you to address people individually. You can customize certain topics for certain customers and send them mail in their inbox. You can also modify your campaign strategy instantly if it’s not working.

Increase conversion 

The ultimate goal of Email marketing is to turn potential customers into paying customers. Email marketing is a more powerful tool of marketing when it comes to conversion. Email marketing allows you to capture the attention of prospects and current customers and nurture the relationship with informative content which can result in a high conversion rate.

Higher ROI

Email marketing is the most effective marketing channel which offers higher ROI (Return on investment) for your company. As we know that email marketing is cost-effective and it is used in targeting specifically to the ideal customers, it’s no wonder that email marketing’s ROI is greater than other forms of marketing.


With the help of analytics, it’s easy to track responses to your emails. You can analyze what part of your campaign is working and what isn’t. Almost every email marketing software allows you to track your campaign results like who clicked the link and opened your mail, and how many people subscribed. You can also modify your campaign strategy if the results are not in your favor.

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