what is digital marketing


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What is Digital Marketing?

Digital marketing is all about the promotion of your business by using a website and other associate marketing tools. Digital marketing is an integral part of online marketing. Digital marketing is the promotion of products and services by using various electronic media forms.

Digital marketing differs from traditional marketing. Digital marketing involves the channels and methods that enable the marketer to analyze the marketing campaigns and understand what’s working and what isn’t.

In digital marketing, digital marketers can analyze things like what is working and what isn’t, what is being viewed and for how long, what content works and what doesn’t, and sales conversions, etc.

Digital marketing allows you and your business to…

  • Build a brand
  • Increase brand awareness
  • Increase engagement with consumers
  • Increase sells of product and services
  • Enables global reach
  • Build a relationship with your current and previous customers

Components of Digital marketing

Digital marketing is a vast industry. Various components are involved in a successful digital marketing strategy. Here are some most important components of digital marketing.


SEO (Search engine optimization) is all about increasing visibility and traffic of your website by achieving a higher ranking in the search engine result page. The process of SEO refers to making improvements to your website. SEO is an organic (unpaid) way to promote your business through your website.

Paid ads

Paid ad is one of the most important factors of digital marketing. With the help of paid ads, you can promote your business faster than the SEO on the search engine result page. Paid ads are more effective than SEO and it gives better results. Paid ads are available with all the major search engines like Google, Yahoo, and Bing.

Content marketing

Content is a very important factor in digital marketing. Good content allows you to connect with your consumers and helps to improve conversion. A quality content not only increase the conversions by educating consumers but also increase the engagement.

Social media marketing

Social media is one of the essential parts of digital marketing. Social media helps you to connect with consumers and boost your leads and sales by increasing awareness about your brand.

Email marketing

Email marketing is one of the best and effective ways to educate and increase awareness among the large audience about product and service. Email marketing is important to build a relationship with prospects. It helps to build a relationship with the current as well as past customers.

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