Complete guide to on page and off page SEO
In our post What is search engine optimization, we have learned about SEO and how it is important for ranking a website higher in search engine result page. Now in this post, Complete guide to on page and off page SEO, we are going to learn about two important categories of search engine optimization.
SEO can be divided into two different categories, on-page SEO and off-page SEO. Both activities are important for a successful SEO campaign.
Let’s take a look at on page and off page SEO in detail.
On page SEO
On page SEO refers to all the activities that take place directly within the website to improve its position in search engine result page which include measures to optimize the content or improve the title tags and Meta description, proper URL structuring, canonical tagging, etc. Ranking a website on a higher position in the search engine hasn’t been the easiest thing for many. But if you do proper on-page optimization for your website, you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
Here are some important on page optimization factors
- Content optimization
- Keyword optimization
- Title and meta description
- Header tag
- URL optimization
- Canonical tag
- Internal linking
- Image optimization
Content optimization is a very important part of SEO. Content optimization is the process of optimizing the content of the webpage to make it more attractive, readable and useful for users. The content optimization process includes making improvements on technical terms like grammar and placing target keywords in the right place to rank higher in the search engine result page. There must be a relevancy between the target keyword and page content, so the users will stay on a page for a long time.
Keyword optimization is the process of researching, analyzing, selecting right keywords and placing it at the right place in content. You should place keywords in content in such a way that it can suit both search engines & your readers. Too much keyword stuffing can make your site unreadable.
Title and meta description
A site’s title tag is on of the most important on page optimization elements. A title tag should be descriptive enough for your visitors to identify your website or webpage. Title tag is the very first thing that is shown and indexed by a search engine.
A meta tag is something that can’t be ignored. A site’s Meta description should contain a brief description of your website or webpage focusing on the areas and services that your business is specialized in.
If you want to rank a certain keyword it is always good to place it in your title tag and description.
The header tag differentiates the headings (h1) and sub-headings (h2-h6) of a page from the rest of the content. It is used to highlight certain parts of the content.
Header 1: Header 1(h1) is specially used to define the main title of the page.
Header 2 & 3: Header 2 and 3 can be used for important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easier to navigate.
The URL is the location or web address of your website or webpage. For example, https://dmjunction.com/high-pr-social-bookmarking-sites/ is the URL of the social bookmarking sites page of DM Junction’s website. URL is also the most important SEO factor as it helps to improve the ranking of a website or webpage in the search engine result page. You can also place your keyword in the URL. For example, The URL https://dmjunction.com/high-pr-social-bookmarking-sites/ of social bookmarking sites page of DM Junction’s website contains the keyword High PR social bookmarking sites of the page.
The canonical tag is used to tell the search engine that a specific URL is an original copy of a page. It helps to prevent a duplicate content issue.
Internal linking means linking a web page to another web page of the same website. When the search engine crawler visits your web page, it follows the links that finds on the web page. So, if the crawler doesn’t find any link on your web page it will read your web page and leave.
If you add some images to your site, you need to optimize them too as they can’t be read by the search engines. Search Engine crawler can’t image it can read only text. That’s why you need to use some special tags for your images.
Image ALT text or Alternate Text is the text to describe your image. You can also use your keyword as Image Alt text which will helps search engine crawlers to understand what the image is about.
Most of the users come from mobile on your website. This means if your website is not mobile-friendly, you will lose a lot of quality traffic. That’s why your website should be mobile-friendly.
Off page SEO
Off page, SEO involves all the activities that can be taken outside of the website to improve its position in search rankings. These are activities that help to create as many high-quality backlinks (incoming links) as possible. Many people think that off-page SEO is only about link building, but it is not only that. Off Page, SEO is all about promotional methods for the purpose of ranking a website higher in the search results.
Off page optimization factors functions outside the boundaries of the website. Off-page optimization deals with link building for SEO.
Let’s go through various off page optimization techniques.
Link building is one of the most famous types of off page optimization. Link building is building external links with your website. The main aim is to get maximum links so you can rank your website higher in the search engine result page.
Backlinks are also very helpful to increase the authority of the page and website. The more the backlinks, the better the page or website authority.
The following are some techniques that are used in the linked building.
In Social bookmarking, users can search, manage, organize, and store useful web content by submitting website and webpage link and can share with others. It is a great way to promote a website and drive a traffic.
Directory submission is one of the most used off page SEO techniques by SEO experts to generate quality backlinks. High PR directory submission sites are free as well as paid.
Article submission is used to promote business and website content by publishing it in Article submission sites. Article submission is an excellent off page SEO activity to increase traffic on your website and blog.
Classified submission sites are used to post ads for products and services. Anyone can create ads on classified submission sites for local customers and clients. Most of the classified submission sites except webpage links which helps you to increase the traffic of your website and to improve the ranking.
Blog commenting is another great way to generate backlinks. It is the process of commenting on any other blog to get a backlink. You can submit a link with a comment to get a backlink.
Link exchange is an interesting way to generate a backlink. It is the process of exchanging links between two websites.
social media is the most important factor for SEO. Engaging with social media is a great way to attract traffic. The relationship between social media and SEO is not defined clearly, but yes, social media helps to improve ranking. It makes your SEO activities more effective.
Guest posting is an important and one of the best off-page SEO activities. Guest posting is all about writing an article and submitting it to the other related blog or website to publish. Guest posting activity helps to generate huge referral traffic to your website. High authority and high PR guest posting sites are more beneficial to generate huge referral traffic to your website.