What is Email marketing? Why use it? Email marketing is an essential tool of marketing for businesses. Email marketing is the most effective way of connecting with new and current customers. In this article, we are going to learn what email marketing is, and why businesses should use it.   What is Email marketing? Email marketing […]

A complete guide to content marketing Every advertiser knows the importance of content. Without quality content, it’s difficult for businesses to express and to promote their products and services. In the modern world of marketing, the content has become essential to reach the audience. Content marketing is an important factor in online marketing. In this […]

Social Media Marketing and its benefits Surfing social media sites like Facebook, Twitter, and Instagram is a new trend on the internet. Social media opened new possibilities for communication. It also improved the way people for connecting with each other and share thoughts and opinions. Social media is an online ground where people meet and […]

Google Algorithm and its types Every search engine has a set of rules that determines why and how of the search engine rankings. This set of rules is called Algorithm. Google algorithm is a set of rules or a unique formula, that google search engine use to determine the significance of the page. These algorithms, […]

Benefits of Google Ads in Digital marketing In our previous post, What is Google Ads? How does it work? We have learned about Google Ads and factors that Google takes into consideration while showing ads on Google’s search engine result page. But why any organization should use Google Ads when there are other electronic forms of advertising […]

The marketing world has changed in recent years. A lot of organizations have changed their marketing pattern. They have moved to digital marketing from traditional marketing. Digital marketing has several benefits over traditional marketing.  Digital marketing is the promotion of products and services by using various electronic media forms. Digital marketing is a marketing strategy […]

Complete guide to on page and off page SEO In our post What is search engine optimization, we have learned about SEO and how it is important for ranking a website higher in search engine result page. Now in this post, Complete guide to on page and off page SEO, we are going to learn about two […]

What is search engine optimization? Search engine optimization is the activity of optimizing a website to make it more search engine friendly for achieving higher ranking in the search engine result page (SERP). Search engine optimization is an organic way to increase the ranking of websites in the search engine result page. SEO (Search engine […]

Difference between Traditional Marketing and Digital Marketing Choosing the right market and having a high-quality product is not enough for running a successful business. It is also important to select the right kind of marketing technique to reach out to your target audience. So which marketing technique is better? Traditional marketing or Digital marketing? What […]

What is Digital Marketing? Digital marketing is all about the promotion of your business by using a website and other associate marketing tools. Digital marketing is an integral part of online marketing. Digital marketing is the promotion of products and services by using various electronic media forms. Digital marketing differs from traditional marketing. Digital marketing […]