benefits of google ads in digital marketing

BENEFITS OF GOOGLE ADS IN DIGITAL MARKETING

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Benefits of Google Ads in Digital marketing

In our previous post, What is Google Ads? How does it work? We have learned about Google Ads and factors that Google takes into consideration while showing ads on Google’s search engine result page. But why any organization should use Google Ads when there are other electronic forms of advertising in digital marketing like SEO, SMO, social media marketing (SMM), and email marketing.

There are several benefits of Google Ads. Let’s take a look at some benefits of Google Ads in digital marketing.  

Benefits of Google Ads 

Increase leads and conversions

Google ads help to increase leads and conversions. If you do proper keyword research and select the right keywords that you think people will most likely use in the search engine while looking for the product and service that you offer, and the user has good landing page experience after clicking your ad, there is a strong possibility for increasing leads and generations.

Increase brand awareness 

Google Ads are not only used to drive traffic and increase conversion, but it’s also more than that. Google Ads is a great tool to increase brand awareness among people. By making your ads visible in the search engine result page, people see your brand, tagline, and product and service that you offer. This helps to increase brand awareness among people.  

High return on investment

Once you optimize Google Ads campaigns, you can get a high return on your investment which may not be possible to achieve with other marketing strategies. In Google Ads, you only pay when people click on your ads (pay-per-click) or when your ad gets 1000 views in search engine result page.

Get Fast results

Unlike SEO, Google ads help to get fast results. The proper ad campaign helps to increase the visibility of your business on the search engine result page. This helps to increase leads and conversion.

Flexible marketing platform 

The people who use Google Ads will tell you that it’s an extremely flexible marketing platform. You can pause and run your ads whenever you want. It is also suitable for all kinds and sizes of organizations.

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